ACT campaign encourages people to support their hospital directly
29 September 2020
Addenbrooke’s Charitable Trust (ACT) has launched a new advertising campaign, “I’m here for Addenbrooke’s”, featuring local fundraising heroes, reminding the community that they can directly support Addenbrooke’s and the Rosie by donating or fundraising for the charity.
The campaign – developed with creative agency, Hope – can be seen on advertising sites around Cambridge city centre and beyond, as well as donated spaces in shop windows.
The charity raises money for innovative equipment, services and research above and beyond that which is funded by the NHS, helping make the hospital even better for patients. It recently funded over £1million of research into diagnosing and treating COVID-19, and psychological support for staff and patients including a counselling service for A&E staff helping them to cope with the pandemic and its long-term effects.
With the increased need for ongoing support since the coronavirus outbreak, the charity is calling on supporters of the hospital to help it continue to raise money so that it can help plan for the future and react effectively as demands on the hospital change.
Jonathan McGee, ACT’s Head of Marketing and Communications, said: “Thanks to the awareness of giving to hospitals through NHS Charities Together (our membership organisation), people have been reminded that they can support the NHS, but we also want people to know they can support Addenbrooke’s directly. We hope that this new campaign featuring some of our inspirational fundraisers will motivate people to donate or fundraise themselves.”
Fundraiser, Claire Robinson, who climbed Mount Kilimanjaro twice to raise funds for Addenbrooke’s and who features in the campaign, said: “Addenbrooke’s saved my life. It has kept three generations of family together. My mother, who donated me her kidney, me, and my beautiful daughter who was born prematurely at 28 weeks and 6 days and spent time in the Neonatal Intensive Care Unit. Thank you. I will forever be grateful to Addenbrooke’s.”
Another fundraiser, Ray Parcell, organised over 110 vintage tractors carrying donation buckets to take to the road, travelling 33 miles through various villages as part of the Cambridge Vintage Tractor Club’s Annual Road Run. He said: “Captain Tom walking for the NHS prompted me to do a road run and I wanted to keep the funds local, so Addenbrooke’s was the obvious choice. I felt really honoured that I was asked to take part in the ad campaign and if I can fundraise, so can you – It’s easier than you think!”
If you would like copies of ACT’s posters to help spread awareness of fundraising or donating to Addenbrooke’s, please email email@example.com