Press Release

Get on your bike (or skateboard or scooter) to help Addenbrooke’s!

27 July 2020

Prudential have come up with a great way for all the family to get involved in their popular Ride London event and support Addenbrooke’s without ever having to leave their local area.

Countless sporting events have unfortunately been postponed or cancelled this year due to the coronavirus pandemic. However, Addenbrooke’s Charitable Trust (ACT) is offering people of all ages and abilities the opportunity to take part in a fantastic challenge to raise crucial funds for Addenbrooke’s Hospital.

The My Prudential RideLondon is a new virtual spin on the well-loved cycling event, is free to enter and can be done anywhere and on anything that has wheels! It also offers people the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend.

Emily Willdigg, ACT’s Community Relationships Lead said: “My Prudential RideLondon is completely free and offers a fundraising challenge for everyone, whether you’re an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done on a skateboard, a bike, roller skates, a wheelchair or a scooter (whatever you have that is self-propelled), wherever you are and at any time on 15 or 16 August. Please join Team Addenbrooke’s and help us to raise funds for Addenbrooke’s while having fun at the same time!”

There are three cycling distances to choose from, or you can invent your own My FreeCycle wheeled challenge. Also, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.

To  find out more and register visit or email

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